Minna Parikka has an international mission: to grow its business in the U.S.
“I am hoping that in a few years we can say that our biggest markets are the U.S. and Asia,” the designer said of her eponymous, Helsinki-based label.
The company, founded in 2005, has a presence in roughly 20 countries with Europe still its main market. And the brand is making inroads into the U.S. with accounts at boutiques and e-commerce stores, including Anthropologie and Modcloth.com.
The footwear is comprised of mostly 6- to 12-centimeter pumps, boots and booties in leather with angora and other mixed materials, with quirky detailing including heart-shaped embellishments and bunny ears. The looks are made in Spain and retail for $300 to $600.
“The brand is a good addition to our product mix [because it offers] a unique design [aesthetic] and color mix while also delivering on quality and comfort,” said Alexandra Rukin, Modcloth scout and category manager for shoes, accessories, intimates and swim. She noted that the Pittsburgh-based e-tailer started carrying select Minna Parikka styles in December and will continue for spring ’13. “[The] quirky, fun and innovative DNA of the Minna Parikka brand also resonates with our customer.”
For her part, Parikka said overall sales increased more than 40 percent in 2011, and the designer said she is optimistic about future prospects. To bolster the brand’s U.S. presence, she added, the label will appear at more trade shows in America over the next few seasons.
Back in Finland, the 4-year-old branded boutique is getting a major expansion. “We are building a new, four-times bigger store in the heart of Helsinki,” the designer said. “[In Finland], the demand for my shoes is constantly growing, and a bigger space will allow me to design a whole universe around my shoes and accessories. It also allows me to design limited-edition lines just for my shop and the website.”
Parikka also plans to launch a men’s collection in 2013.