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Media Bank: Keen Declares Recess… Havaianas Preps for Brazil

Take a Break 
Recess isn’t just for students. Portland, Ore.-based Keen will host its second annual Worldwide Recess Day on Friday. Through this initiative, the brand asks that everyone take 10 minutes out of the day to go outside for an activity (the Keen staff has been known to play hopscotch or foursquare). “We see recess as a great way to get people to unplug and get active,” said Linda Balfour, Keen’s recess officer. “Taking just a few minutes out of the day to play can help people build happier lives with fun and healthy habits.” As part of the day, various Keen stores and offices will host activities, and the company will follow the activities on social media sites including Instagram and Twitter under #take10.

Brazil Bound
With the London Olympics a thing of the past, some industry players are already preparing for the 2016 Summer Games, which will take place in Rio de Janeiro. Executives at footwear giant Havaianas are discussing ways to tie their brand into the festivities using marketing initiatives. The company, which has a massive flagship in São Paulo, is aiming to open another sizable and very visible space in Rio next year.

Cross Country
Karhu is headed on the road again. The Beverly, Mass.-based brand is again using an Airstream trailer for its tour, which will follow three runners through the race circuit. The official tour launched this month in Chicago and will include half-marathon races in Boston on Sunday, followed by stops in Atlanta and Dallas. “Our runners were chosen for their dedication, their energy and their distinct spirit,” said Karhu CEO Huub Valkenburg. “The Airstream stopping off along the route also offers our running specialty stores a way to captivate their own audiences. This is a unique attraction that other brands do not offer.” The runners were chosen through an ad campaign launched this spring titled “Runners Wanted.”

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