Magic Reveals Summer Plans

NEW YORK — The newly unveiled staggered schedule for the Magic trade shows will have major benefits for the footwear industry, organizers said last week.

The Project, S.L.A.T.E., Street, Menswear and Pool shows will take place Aug. 20-22 in the Mandalay Bay Convention Center. WWDMagic and FN Platform, which showcase women’s wear and footwear, respectively, will start a day later and run from Aug. 21-23 in the Las Vegas Convention Center. (The Sourcing at Magic show will occur over all four days, from Aug. 20-23, also in the LVCC.)

Over the past six months, Magic parent Advanstar Fashion Group has conducted research that revealed that 80 percent of attendees were cross-shopping the men’s, women’s and footwear shows.

“The growth area for footwear exhibitors is the ready-to-wear retailer,” said Leslie Gallin, VP of footwear for FN Platform and Magic Marketplace. “Now, the buyers will be more relaxed and ready to absorb trends. We’ve really spent a lot of time surveying the exhibitors and retailers about what they wanted out of the show, and the No. 1 thing they told us was more time.”

While specific plans for the August edition are still in the works, Gallin said buyers can expect more educational components, a beefed-up luxury and international presence, and continued growth in the men’s and children’s areas.

The show also is working on a specific event to connect overseas exhibitors with potential sales agents and distributors in the U.S.

Finally, many components of the upcoming edition will tie in to an Americana theme, with “Made in America” touted as a central story.

“We’re really excited,” Gallin said. “We have a lot of new things planned and they will all be brought to life in a really fun way.”

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