Koolaburra is taking off its boots for spring ’13.
After branching out beyond shearling-lined constructions for the fall collection and experimenting with a capsule collection of spring styles, the Santa Barbara, Calif.-based company is preparing to introduce its first true, 30-style collection of clogs, wedges, flats and sandals.
The goal, said creative director Kris Zacharias, is to develop a four-season business model. “This is the right time for us to come out with a full spring line and showcase what Koolaburra represents,” he said.
Prices range from $70 to $270, with multiple price points within each style. “We’re trying to provide something that is reasonably priced for the consumer,” Zacharias said. “Within each construction, we’re offering that good, better and best option.”
Zacharias said that because the brand often is viewed as an alternative to typical sheepskin looks, transitioning into other constructions was that much easier. “I don’t think people will be shocked at all with what we’re doing,” he said. “We’ve already built this reputation of coming up with innovative products. We’ve never been pigeonholed.”
While Zacharias said he’s hopeful the new styles will help to provide new distribution opportunities, the collection also will benefit the company’s owned stores and global expansion efforts. “Our intention is to become a relevant brand year-round,” he said. “It’s definitely good for our distribution, but also for our own retail stores, and globally, it will open up more business.”