Hi-Tec Sports Appoints U.S. CEO

There’s a new man in charge of Hi-Tec Sports’ U.S. business.

The Amsterdam-based company announced last week the appointment of Brad Gebhard as CEO of Hi-Tec Sports and Magnum USA. 

Most recently the senior VP of Speedo USA and Calvin Klein Swim, Gebhard said he was excited to return to the shoe industry. He previously served as VP of footwear at Columbia Sportswear.

“I love the footwear business,” Gebhard said. “My personal passion lies in the outdoors, therefore it’s exciting to return to this industry. It’s also great to be part of a company that [is] the perfect marriage of the athletic and outdoor business.”

Reporting to Hi-Tec Sports global CEO Ed Van Wezel, Gebhard will oversee the firm’s U.S. subsidiary, as well as direct the brands’ marketing campaigns.

Gebhard replaces Bill Berta, who held the position of CEO of Hi-Tec Sports U.S. Berta will remain with the company as the brand’s general manager and report to Gebhard. Magnum CEO Bob Kaiser amicably parted ways with the firm as of last week, according to a company statement.

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