Painted Bird is taking flight. Since launching on July 1 on its own website, the line of $72 hand-crocheted flats is already fielding offers from retailers who would like to carry it. So far, Camp Mini in Los Angeles and Sup Co. and Laguna Supply, both in Laguna Beach, Calif., are set to carry the line starting in the fall, and more could be on the way.
Bed Stu has designed its first ballet flat — for a cause. The shoe is part of the brand’s Stand Up capsule collection, which benefits Stand Up to Cancer, a nonprofit that raises awareness and research funds to fight the disease. The Bed Stu Tina flat will retail for $99 at such retailers as Nordstrom, Anthropologie and Amazon.com, as well as the brand’s e-commerce site, for fall ’12. The style comes in four metallic colors and includes a special Stand Up to Cancer-branded label and shoebox. The capsule collection kicked off in spring ’12 with six men’s and women’s styles, priced at $75, with $5 from each purchase going to Stand Up to Cancer. “We want to raise as much money and awareness as possible,” said Bed Stu marketing director Nicole Beltrami.
Step2wo is showing a little heart. The London-based children’s footwear brand has teamed up with three celebrity mothers to introduce Heart & Sole, a limited-edition collection to benefit the British Heart Foundation’s Mending Broken Hearts Appeal. Singers Charlotte Church and Rachel Stevens and model and socialite Jasmine Guinness each created a selection of shoes and boots reflecting their individual personalities. The Italian-made collection, priced from $104 to $236 and available in toddler to teen sizes, launched July 4 exclusively at Step2wo’s children’s footwear concessions in Selfridges’ London, Birmingham and Manchester Trafford locations, as well as Selfridges.com. Starting July 18, the collection also will be available at Step2wo’s concessions in Harvey Nichols’ London, Leeds and Edinburgh stores. All profits from the shoes will be donated to the British Heart Foundation.