Emily Mack Jamison is bringing a new take to luxury footwear.
After soft launching her eponymous Emy Mack line for spring ’12, the designer bowed a full collection for fall.
“It’s about fit, elegance, and quality,” Jamison said of her made-in-Italy line.
Produced in limited quantities, all styles are available in three widths (AA, B and C) and many are customizable with handcrafted ornaments from Indian couture factories. The collection retails for $400 to $975.
“They’re beautiful,” Jamison said of the studded single-sole booties, cap-toe pumps and snake-print sandals, “but they have the elements of comfort.”
Jamison’s background in marketing positions at an apparel wholesaler and luxury-goods retailer helped give her the confidence to launch her new venture, but she also knew she needed industry expertise. To that end, she struck up a partnership with footwear veteran Gil Fields, who had been retired for the last several years.
“She convinced me to leave retirement,” said Fields, who has worked at Liz Claiborne, Adrienne Vittadini, Calvin Klein and Isaac Mizrahi. “I love working with Italian product, and when you have the passion, it makes it fun.”
In keeping with its limited production, Emy Mack’s retail repertoire remains tight. The collection is sold only at Emymack.com and at trunk shows nationwide.
Jamison also is working on a separate line of Italian-made shoes called Cavallini, which retails for $350 to $620. The collection includes leather riding boots and statement pieces such as glitter sandals, and will follow the same limited production model as Emy Mack.
“Cavallini is slightly edgier in its lines, patterns and silhouettes,” said Jamison. “The two lines complement each other nicely and ensure there is always something for everyone.”