CC Corso Como is making its move to New York.
The Brazilian footwear brand, which has headquarters in both CampoBom, Brazil, and New Jersey, is set to open its first U.S. showroom, in the Big Apple, this month. The official unveiling will take place during FFANY in June. (CC Corso Como changed its name to the current moniker this year.)
“It’s another milestone in our brand’s growth, allowing us to better service our customers,” said Max Harrell, president of Opportunity Shoes, the brand’s U.S. corporation, based in New Jersey.
Harrell said the opening is part of the brand’s overall growth strategy in the U.S. “We have found that our clientele is very vocal, and that they feel passionate about our product, so we continue to listen to their wants and needs and fulfill each season to the fullest,” Harrell said of gaining more U.S. customers. “Our showroom will help enhance our abilities to continue this growth.”
The business, which also owns the Ballasox and Ciao Bella brands, is predicting a 50 percent increase in sales for 2012 compared with last year. CC Corso Como is also working with Anthropologie on product exclusives and hasplans to continue the collaboration.
Meanwhile, Ballasox has moved all of its production to Brazil to enhance the quality of styles, said Harrell.
“We’re seeing rapid, organic growth with both [CC Corso Como and Ballasox] through multiple channels,” said Harrell. “Our customer should see big product expansions for both brands in the upcoming fall 2012 season.”