Buzz: Lacoste, MoovCulture & More

Dragon Fever
In celebration of the 2012 Chinese Year of the Dragon, Lacoste Footwear offers a limited-edition series of men’s looks that blend Asian tradition with today’s street fashion. The 700-pair collection is a collaboration between the iconic French brand and Vj Nic Li and Wilber Pan, founders of China-based retailer New Project Centre. The duo looked to Lacoste’s iconic Broadwick trainer and reworked it in shimmering red, gold and silver — the traditional Chinese colors of luck and life — made of shiny, scaled leather uppers. The styles will be available for $150 in November at Lacoste boutiques, Lacoste.com and Las Vegas-based Shoe Palace.

Travel Bug
Hunter Boot is hitting the road with the early spring launch of the Tour, its first travel boot. Inspired by the brand’s signature wellie, the knee-high rubber style can be rolled up in its own sack and packed in an overnight bag. Available in purple, yellow, green, red, navy and black, it retails for $135 and will be sold at Hunter-boot.com and high-end department stores including Neiman Marcus, Lord & Taylor and Nordstrom, beginning in December. 

Rain Pals
Australian brand MoovCulture expands into the accessories market with the launch of MoovBrellas, an umbrella line designed to coordinate with its signature rainboots. The collection includes mini, compact and full sizes, in manual and automatic versions in a range of colors and patterns. For protection from the sun as well as the rain, the mini manual features fabrics with a UV protection of 90.2. Retailing for $30 to $45, the line, distributed through Charles G. Bailey in New York, is ready for immediate delivery.

Doctor’s Orders
Physician Lisa Masterson of the TV talk show “The Doctors” is expanding her career once again. This time, she’s stepping into the shoe business with a comfort-driven collection under the Dr. Lisa’s Therafit Shoes label. The shoes are built around the Therafit Personal Comfort System Technology that features three specially designed dual-density adapters located within the shock-absorbing wedge that can be removed to change the shoe’s impact resistance and cushioning. The shoes have been accredited by the National Posture Institute, an organization focused on posture and body alignment solutions. Included in the initial offering are seven trainers, starting at $95 retail. Additional styles will be added in upcoming seasons. Currently available at Therafitshoe.com, distribution will later be expanded to include department and specialty stores.

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