Skechers USA Inc. has reached a new milestone.
The Manhattan Beach, Calif.-based company’s charity-focused brand, Bobs by Skechers, has tallied more than 3 million shoe donations to children in the U.S. and about 30 additional countries throughout Africa, Eastern Europe and mainland and Southeast Asia.
“As we continue at this rate, we will be able to donate millions more worldwide,” Skechers President Michael Greenberg told Footwear News. “Each time I see a consumer wearing Bobs or [view] one of the many images from our donation efforts, I feel extremely proud. Together, we are really making a difference.”
Bobs, which launched in 2010 and includes slip-on styles for men, women and children, partners with non-profit organizations such as Nashville-based nonprofit Soles4Soles to donate one new pair of shoes to a child in need for each pair purchased at retail. Earlier this year, the label surpassed its initial goal of donating 1 million pairs.
“Reaching the first million-pair donation was a huge accomplishment for us,” Greenberg said, “especially since we were able to do so in just over a year. The continued acceptance and success of the Bobs footwear by consumers has allowed us to reach the 3 million-pair donation mark six months later.”
Up next, Bobs will provide 200,000 pairs of shoes to shelters in areas of New York and New Jersey that were hard hit by Hurricane Sandy. Greenberg added that a new marketing campaign is on the horizon for this holiday season. In the works for 2013 are expanded men’s and juniors’ offerings, as well as a growing roster of consumer-facing events with key retail partners.
The executive also said Skechers plans to take Bobs into new categories. “The ultimate goal for Bobs is to extend the brand’s awareness to include more than just footwear. There has been much interest in licensing the Bobs name, which will allow us to grow the ‘buy one, give a pair’ philosophy to other branded goods. We hope to announce more on this in 2013.”