Android Homme Details Plans for Growth

Men’s sneaker brand Android Homme is taking its business to new places.

Founder and designer Javier Laval said the 4-year-old Los Angeles-based brand is expanding its reach with its first diffusion line for spring and a high-end collection for fall ’12.

Known for streamlined styles and price points of $150 to $500, the Android Homme main collection is carried at street-wear boutiques and independent shops including Traffic in Los Angeles; Wish in Atlanta; Kith in Brooklyn, N.Y.; Shoe Gallery in Miami; and Kitson in Los Angeles in the U.S. International stores include Limited Edition in Singapore and Printemps in Paris.

Spring’s diffusion line, dubbed AH by Android Homme, is a $55-to-$130 lightweight sneaker collection of six to eight SKUs that is now distributed at retailers including Finish Line, Shiekh, Underground Station and Karmaloop.com.

“There was a demand for product with a similar aesthetic, but a lower price point,” Laval said. “But it’s the same design team, same outlook, same attention and care in both collections.”

For fall ’12, the brand will debut an offering called Made in Italy, which will target top-tier department stores and boutiques, with prices ranging from $400 and $600. The four styles, Laval said, have a more-sophisticated vibe and consist of a boot, brogue shoes and a chukka sneaker.

Driven by the diffusion line, Laval said the company is projecting aggressive growth. After seeing sales surge 800 percent over last year, the firm is aiming to reach $15 million to $20 million in sales by 2015. Laval said the brand also plans to open its first retail location this summer, in Los Angeles.

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