Adidas Files Suit Against Big 5, World Industries

Adidas AG and its U.S. subsidiary, Adidas America Inc., have filed a lawsuit against Big 5 Sporting Goods and World Industries over footwear Adidas claims infringes on its trademarked three-stripes logo.

Filed Tuesday in U.S. District Court in Portland, Ore., where Adidas America is headquartered, the suit takes issue with footwear being sold at Big 5 stores under a World Industries skate label. According to the complaint, Adidas alleges that the footwear in question features “confusingly similar imitations of Adidas’ three-stripe mark.”

The three-stripe design has been in use by Adidas since 1952, and has been trademarked in the U.S. since 1994.

Adidas is seeking to have the El Segundo, Calif.-based retail chain and Costa Mesa, Calif.-based World Industries permanently enjoined from using the trademark in question, and calls for the destruction of all footwear bearing the mark. The German athletic firm also seeks monetary and punitive damages and legal fees.

A spokeswoman for Adidas declined to comment on the suit. Messages left for World Industries and Big 5 were not returned by press time.

The suit is the latest in a number the athletic company has filed in defense of its three-stripes trademark. In June 2008, Adidas was awarded $305 million (later reduced to $65.3 million and settled confidentially) in a trademark lawsuit against Payless ShoeSource, and similar cases in recent years have been filed against mass retailers Walmart and Target.

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