New England Patriots running back Danny Woodhead has signed on to endorse the Skechers Fitness footwear collection.
The deal includes Skechers Resistance ProSpeed running shoes and ProTR training shoes, both of which Woodhead plans to use to get ready for the upcoming NFL season, according to a written statement.
The campaign is scheduled to launch during the holiday season later this year. It will include print, television, outdoor, in-store and online marketing.
“Danny’s athleticism and dedication are truly inspiring, and we’re thrilled to have an elite NFL athlete training in the new Skechers Resistance products,” Skechers President Michael Greenberg said in the statement.