Shoes on Sale: Buzz

Walking the Walk
Dana Davis is sending a healthy message through her footwear. The designer created two limited-edition shoes in hot-pink colorways, and a portion of the proceeds benefit Bright Pink, an organization that supports and educates young women at high risk for developing breast or ovarian cancer. The Dana Davis pump and loafer are priced at $450 and $375, respectively, and will be available at Danadavis.com through October. “Breast Cancer Awareness Month brings so much critical attention to a disease that affects women of all ages,” Davis said. “It’s important for me to do my part in helping to educate women to be more vigilant about their breast health. Designers are perfectly poised to deliver these messages [because] we have a captive audience in all women who love fashion.”

Payless’ Pledge
Payless ShoeSource once again is showing its support for National Breast Cancer Awareness Month with an Embrace the Cause item, selling for just $2. This year, the retailer offers an earring set — composed of a light-pink stone stud and a silver-toned breast cancer awareness ribbon. The set is available this month in all Payless stores in the U.S. and Canada. The company will donate 100 percent of the net profits (at least $1 per set) to Susan G. Komen for the Cure in the U.S., and to the Canadian Breast Cancer Foundation in Canada. According to Payless, nearly $4 million has been raised for Susan G. Komen for the Cure over the past eight years.

No Horsing Around
Athletic footwear brand Pony has teamed with North Carolina-based artist Laurie Shipley to customize shoes in support of Keep a Breast Foundation. Shipley designed three low-profile vegan looks, which retail for $45 to $55 throughout the month on Pony’s and Keep a Breast’s websites, as well as through select retailers. Shipley said she aimed to strike a balance between classic, bold lines and intricate illustration and looked toward Native American imagery and nautical themes for inspiration. The company will donate $3 from the sale of each shoe. According to Pony, the firm raised nearly $20,000 with last year’s collaboration.

Comfort & Commitment
Foot Petals Inc. is doing its part during Breast Cancer Awareness month — and year-round. The company has an ongoing cause-related promotion, offering its pink heart-shaped shoe cushions for $7 a pair, with 10 percent of profits going to Susan G. Komen for the Cure. “The Susan G. Komen foundation has done a great job raising awareness of [breast cancer] and providing funds for research for an illness that not only affects the person battling breast cancer, but those around them,” said Foot Petals President Tina Aldatz. “I have several dear friends who have suffered from breast cancer and I, like many others, want desperately to find a cure.”

Support Connection
Boston-based New Balance is continuing its commitment to breast cancer research with a donation to the Susan G. Komen for the Cure from sales of its 2011 Lace Up for the Cure collection. The company has pledged a donation of 5 percent from the sales, with a guaranteed minimum of $500,000. The collection, available year-round, is comprised of footwear, apparel and accessories. The fall ’11 line features the 860 running shoe, a moderate stability style named the official running shoe of the Susan G. Komen Race for the Cure, and the 860 walking shoe, a supportive walking style, named the official walking shoe. The collection also includes an all-pink suede version of the iconic 993. This month, New Balance has also extended its “Let’s Make Excellent Happen” brand campaign to focus on the Lace Up line. Additionally, New Balance stores will again take part in the annual local pin-up program, which asks consumers to purchase a pink shoe pin-up for a $5 donation. Proceeds will go to local Komen affiliates. With the donation, consumers receive a $10 coupon toward their next purchase of $75 or more.


Score for the Cause
Virginia Beach, Va.-based Cuce Shoes is getting serious about breast cancer awareness in October. The company, which offers shoes with logos of college sports and NFL teams, designed a neoprene and rubber rainboot, emblazoned with pink ribbons and the NFL shield. Sales of the boots, available at Nflshop.com for $95, support the NFL’s “A Crucial Catch” partnership with the American Cancer Society, focused on raising awareness about the importance of annual screenings. “Breast Cancer has affected us personally,” said Kathleen Cuce, who founded Cuce with twin sister Kristina in 2010. “Some [of our] family members have been diagnosed with the disease and, unfortunately, some lost the fight. We are extremely fortunate [that] the National Football League has allowed us to make such a special product.”

Raising Hope
Westlake Village, Calif.-based retailer The Walking Company has teamed with several of its comfort brands for the launch of Walking for Hope, a joint effort to raise more than $200,000 in the fight against breast cancer. The Walking Company’s exclusive collection includes product from such brands as Ugg Australia, Dansko, Aetrex and Ecco. For example, for each pair of Ecco’s $145 limited-edition women’s Biom sneakers sold, a percentage of sales will be donated to City of Hope, the National Breast Cancer Foundation and local organizations. The full collection is currently available online and in The Walking Company’s 211 stores nationwide.

Pink Power
For the third year in a row, Shoedazzle.com has designed special product to benefit breast cancer research. The Los Angeles-based company’s new Powerful Pink collection, which became available on Oct. 1, includes three footwear styles, a zebra-print scarf and a quilted clutch bag. All three shoes — a pump, bootie and casual sneaker — come in pink. All items are selling for $40 exclusively on Shoedazzle.com. For the entire month, 10 percent of sales will benefit Susan G. Komen for the Cure, with a minimum donation of $10,000 guaranteed.

Kicking Cancer
2011 will mark Ugg Australia’s seventh time participating in with FFANY Shoes on Sale. This year the company donated baby-pink kids slippers with sheepskin linings and vulcanized rubber sneaker soles. The shoes normally retail at $70 but will go for about $35 a pair at the sale, and 100 percent of proceeds will benefit breast cancer initiatives at hospitals and research centers. “It is an honor to join fellow footwear industry leaders to raise money for breast cancer research,” said Constance X. Rishwain, president of UGG Australia.

White and Pink
Ron White is thinking pink for Breast Cancer Awareness Month. His cashmere suede peep-toe kitten-heel with the Ron White signature bow in passion pink is available at Lord & Taylor and Ronwhiteshoes.com starting this month. The shoes retail for $495, and $100 from each pair sold will go to the Breast Cancer Research Foundation. “Breast cancer awareness is a cause near and dear to my heart, as my aunt was diagnosed years ago,” White said. “We are excited to be hosting our 15th Annual Breast Cancer Fundraiser in Canada, and we are launching my line for the first time in the U.S. by partnering with the Breast Cancer Research Foundation.”


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