Insider: Phil Simms’ True Fit… Previewing PLV

Touch Down
Former Giants quarterback Phil Simms may know his way around a football field, but he’s also learning the ins and outs of the footwear industry. According to Simms, who now acts as the spokesperson for Aetrex Worldwide, he’s been wearing the wrong size shoes for years. “I’ve got big feet and they always hurt,” he told Insider at the recent ribbon-cutting ceremony marking the opening of Aetrex’s first retail location, a store in Englewood, N.J. So what can be attributed to the change? Simms thanks company Chairman Dick Schwartz for noticing he was actually a size 14. Now Simms, who also serves as a lead NFL analyst for CBS, can be comfortable during the league’s hiatus. 

Heat Wave
Pour La Victoire knows how to party. Designers Jay Adoni and David Giordano hosted a celebration during FFANY week to debut the Pour La Victoire and Kelsi Dagger resort ’12 lines. Held at the brands’ penthouse showroom across from the Empire State Building, the party was packed with industry insiders admiring the collections and schmoozing on the rooftop terrace. “I feel bad for my guests,” joked Adoni about the sweltering temperatures. What he was feeling good about, however, was the designers’ recent trip to Berlin for inspiration. “There is a tremendous young population in Germany that is allowing designers to do a lot of great things,” said Adoni. Giordano agreed, emphasizing that Berlin was more of an inspiration for the Kelsi Dagger line. “The Berlin spirit is very young and entrepreneurial,” he said. “It’s younger, faster, hipper.” But don’t forget about the PLV girl. While the collection was mostly inspired by the textures and silhouettes the designers discovered in Milan, Giordano said this year the customer is headed for a holiday in Istanbul. “She’s looking for a little more adventure and looking to see a little more of the world,” he said. But Adoni begged to differ. “Istanbul is too far,” he said. “St. Barts is hot again.”

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