Faces: Reebok’s Lite Launch

Reebok brought out the music industry’s finest for the Reethym of Lite party in New York on Tuesday night. The event, which launched the athletic brand’s new campaign for Reebok Lite sneakers, drew the likes of Sean “P. Diddy” Combs, Pharrell Williams and legendary producer Clive Davis. Hip-hop and R&B was well represented, as singers Alicia Keys, Beyoncé, Chrisette Michelle and rappers Jay-Z and Busta Rhymes made appearances at Manhattan’s Espace. Reebok President Uli Becker and Adidas CEO Erich Stamminger were also on hand as well as Reebok global head of classics Todd Krinsky. The raucous night was capped off by a performance from Reebok creative director and music producer Swizz Beatz with special guest rapper Lloyd Banks.

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