Fall Preview: Jellypop

Jellypop is shying away from the basics for fall ’12. The Irwindale, Calif.-based juniors’ brand is reinventing past looks by using a variety of laces, mirrored heels, fun prints such as Dalmatian, and velvet and color blocking. The flats, pumps and boots incorporate four trends: “1960s Mod” for retro heels, “Bohemian Native” with Navajo prints and fringe, “Urban Citizen” using teals and vibrant colors, and “Into the Woods” with shearling and fur details. Priced from $40 to $70, the line will sell at Shopjellypop.com, as well as at retailers such as DSW, Famous Footwear and Endless.com.

BEST GROUP Photo by Angelo Lanza Sponsored By ITA

Evolving Italian Design

Upcoming Italian trade show Expo Riva Schuh & Gardabags will take place in-person for its winter edition.
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