What’s Selling: Comfort

SMART FEET, Kansas City, Mo.
1. Naot Advance ankle boot
2. Remonte Dorndorf Annegret ankle boot in graphite
3. Helle Comfort Infinity loafer and Hadley cap-toe slip-on
Top fall trend: “This is the year of the boot and the bootie,” said manager and pedorthist Carolyn Martinie. “Women are wearing them with leggings, skirts, dresses, trousers, tucked in, tucked out.”

MAR-LOU SHOES, Richmond Heights, Ohio
1. SAS Free Time
2. SAS Tour Active Comfort
3. New Balance 927 and 812
Top fall trend: “We ‘re seeing a lot of casuals trending with colors such as purples and grays,” said Dan Ungar, president. “There’s also lots of toe interest such as lacing, scalloped edges and laser-cut details.”

THE CLOG SHOP, Oceanside, N.Y.
1. Dansko Professional
2. Sanita
3. Naot
Top fall trend: “Clogs. There are dozens of different colors and prints,” said President Jeffrey Levine. Clogs are attractive to “every age category from teenage girls to senior citizens, and [everyone] in between.”

1. Joya
2. Ryn
3. Alegria
Top fall trend: “Joya. It was screaming all over Europe,” said owner Cam White. “When it arrived in the store, it was no surprise why it was doing so well in Europe. They’re intoxicatingly comfortable. It’s like having a stable Tempur-Pedic mattress under your feet.”

1. Dankso Professional
2. Clarks Wave Collection
3. Keen Presidio
Top fall trend: “Clogs are [key] at this point, and we’re also selling styles from Wolky,” said owner Skip Chandler. “[However], it’s starting to get cold, and hopefully boots will then be on top.”

THE SHOE SPA, Palm Beach Gardens, Fla.
1. Paul Mayer ballets
2. Dana Davis 5-inch heels
3. Naot
Top fall trend: “Wovens and wedges are great,” said co-owner Beth Weingarten, “as well as clogs, high-heel mules and over-the-knee boots. Even booties have trickled down throughout the market from last season.”

1. Minnetonka mocs and boots
2. Sperry Top-Sider Bluefish
3. SoftSpots skimmers
Top fall trend: “Sperry and Minnetonka are [popular with] the Ugg girl,” said Dave Levy, owner. “It’s a new add-on for that customer.” 

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