Shop Talk: Etnies Heads to Amsterdam… Cut25 in NY…

Etnies Rolls Out Amsterdam Store
Sole Technology’s Etnies label Wednesday debuted its new flagship in Amsterdam, which showcases the skate brand’s largest collection of footwear and apparel in Europe. This marks the second European store for the brand, following the opening of its London location earlier this year. The newest door is the first to open as part of Amsterdam’s Project 1012, designed to clean up the notorious Red Light District. It also is an experiment in how the brand approaches its retail strategy. “This store in Amsterdam is about thinking differently about how we bring the retail experience to consumers,” Sole Technology owner and CEO Pierre-Andre Senizergues said in a statement.

Solestruck Bows First Door
Solestruck.com is setting up shop in the real world. The Portland, Ore.-based e-tailer recently announced the opening of its first brick-and-mortar flagship near its headquarters. Two years ago, the company experimented with a two-month pop-up shop that lasted for two years. That led the company to determine it needed a permanent home. Located at 417 S.W. 13th Ave., the store, like the site, features labels that would otherwise not be found in the Portland area, according to the company.

Cut25 Opens Soho Flagship
Designer Yigal Azrouël is bringing his affordable-luxury design philosophy to Soho. His Cut25 label, which launched a year ago as a capsule collection, caught the eye of Prudential Douglas Elliman’s Retail Group, which arranged a lease at 129 Grand St., between Broadway and Crosby Street, near the new Mondrian Hotel in New York. “Yigal Azrouël’s year-old label channels high fashion at ‘luxe for less’ prices, and Grand Street at Broadway is the crossroads for both,” said the Retail Group’s chairman, Faith Hope Consolo. “The Mondrian Hotel is a game changer that is helping us reinvent Soho South for a new era of fashion.”

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