Women’s Buzz: Andre Assous, Sugar, Ed Hardy

Rain Check
André Assous is ready for the rain. The New York-based designer will relaunch cold-weather boots and rainboots for fall ’11. The seven-style collection features booties with removable tall shafts and mid-calf, knee-high and over-the-knee looks on rubber flats and heels. Uppers are made of treated leather, cushioned nylon and knits. Priced between $205 and $285, the Italian-made shoes will ship to independent boutiques and specialty stores in August.


Candy Girl
Los Angeles-based Sugar is preparing for more than just sunny weather. For fall ’11, the juniors’ brand, known for its foam sandals, will unveil a full line of more than 70 styles of boots, wedges, sneakers and flats. The assortment, created by E.S. Originals, will incorporate three trends: “natural trail,” using lace-up details, suede and canvas; “pep club,” a 1960s vintage look that incorporates houndstooth and plaid (below); and “revolution,” a selection of casual sneakers with geometric and graphic prints and rhinestone details. The collection will retail for between $30 and $80 at department stores and specialty shops starting in July.


Game Changer
Ed Hardy is getting a facelift. Recognized for its colorful tattoo detailing, the Los Angeles-based brand is taking on a more muted look for fall. The styles, which include boots and heels in a more neutral palette, were designed to target a broader audience and will feature less branding. The signature sneakers also will include more subdued tattoo designs, and the new shoes will show only hints of the artwork on the outsoles. The revamped collection of more than 90 styles falls into four themes: basic, city, outdoor and biker. The new offering, priced from $55 to $119, is slated to deliver in August to department stores and independent shops nationwide.

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