Trade Show Calendar: 2H 2011

As the spring ’12 market season kicks off, trade show organizers around the globe are gearing up to bring in more buyers. Optimistic about early pre-registration numbers, heads of major shows are looking to improve the experience through social media, apps and educational events. Here, Footwear News provides a glimpse into the rest of the year’s upcoming shows, including the new exhibitors, special events and other key highlights.

Bread & Butter Berlin
July 6-8 Airport Berlin-Tempelhof, Berlin

The summer edition of Bread & Butter marks the show’s 10-year anniversary. Held at Germany’s massive Airport Berlin-Tempelhof, Bread & Butter will celebrate its milestone by having an aerial display during each night of the show. Known to represent the contemporary segment of streetwear and urban wear, the European trade show will showcase 600 exhibitors, including Clae, British Knights, Clarks Originals and Puma.

July 17-19 82 Mercer St., New York
Aug. 22-24 The Mandalay Bay, Las Vegas

After revamping the show’s format last year, President Andrew Pollard said Project is becoming the right stage for vendors to exhibit new products and campaigns. “It’s a really exciting time for footwear. There’s a lot of creativity and innovation, not just in product but in the way these brands are marketing themselves,” Pollard said. In New York, 10 brands will showcase the craft of making product in the Made by Project initiative, where vendors will construct merchandise on site. Meanwhile, at Project Las Vegas, a new Men’s Collections area will be introduced to showcase footwear and apparel that fit with the trend of tailored dressing.
Notable new exhibitors: Alessandro Dell’Acqua, John Galliano, Clarks

Designer’s Collective
July 17-19 The Tunnel/La Venue, New York

July 27-29 Sands Expo & The Venetian Hotel, Las Vegas

WSA continues its rebuilding strategy, as the show marks its second edition under the name ENKWSA in July. The event will welcome a variety of new brands in 26 different product categories.
Notable new exhibitors: Ecco, Chinese Laundry, Anhu, Merrell

The Children’s Club of NY
July 31-Aug. 2 Pier 94, New York
Oct. 2-4 Javits Center, New York

The July Children’s Club will showcase a mix of immediate and resort ’11/spring ’12 product. “The July Children’s Club exhibition will include 20 new shoe collections, so we are excited to have this strong representation of what’s happening in children’s shoes for our retailers,” said ENK communications director Coleman McCartan. Among the footwear firms exhibiting are Umi, Lelli Kelly, Love Footwear, Naturino, Primigi, Morgan Milo, Native and Trimfoot. The Vogue Bambini children’s fashion show will also continue in the October market.

Compass Show
Aug. 2-3 Terminal 5, New York

Now in its seventh season, Compass is moving closer to a new, more convenient space in midtown Manhattan. “We hope by moving the show, we will make attending Compass more accessible to the thousands of buyers who will be in town,” said Deirdre Maloney, co-owner of BPMW, which produces the show. The August edition of the event will feature fashion footwear labels such as Ted Baker, 80%20, Camilla Skovgaard and Repetto Paris, as well as heritage brands including Wolverine, Dr. Martens and Red Wing.

Aug. 2-4; Nov. 30-Dec. 2 Hilton New York Hotel, member showrooms, New York

The third installment of FFANY this year will seek to build on initiatives implemented during the June market. After launching the FFANY Blogger Network this month — its first official partnership with fashion and footwear blogs — the organization is teaming up with bloggers again in August. FFANY also plans to strengthen its new relationship with Italian footwear institute Ars Sutoria in future markets.

Outdoor Retailer
Aug. 4-7 Salt Palace Convention Center, Salt Lake City

OR’s summer market keeps on growing. With more than 1,100 exhibitors on board for the upcoming edition — including Dansko, Merrell and Vibram USA — the event will take over the Salt Palace Convention Center. To help navigate the enormous show floors, the OR mobile app will be available again for attendees with a smartphone.

MAX Chicago
Aug. 6-8 Embassy Suites, Deerfield, Ill.

Transit/The LA Shoe Show
Aug. 8-10; Oct. 17-19 California Market Center, Los Angeles

The Atlanta Shoe Market
Aug. 13-15 Cobb Galleria Centre, Renaissance Waverly Hotel, Atlanta

The Atlanta Shoe Market is looking to build on the increase it has had in the past five years. The show, which now runs on a Saturday-to-Monday schedule, is expected to host more than 1,500 footwear lines.

TRU Show
Aug. 14-15 Embassy Suites San Francisco Airport, San Francisco
Aug. 28-29 Embassy Suites, Phoenix
Sept. 21-22 Ala Moana Hotel, Honolulu

Magic Marketplace
Aug. 22-24 Las Vegas Convention Center, Las Vegas

Magic has partnered with French Fashion show Prêt à Porter Paris for the upcoming edition. The two organizations have collaborated to launch Heart of Prêt, a collection of more than 20 French fashion brands, including Coline Diffusion Sacoline, 2026 Paris and Akela Key.

FN Platform
Aug. 22-24 Las Vegas Convention Center, Las Vegas

Since debuting more than a year ago, Magic’s FN Platform show has grown to become one of the nation’s largest footwear trade events. More than 1,200 brands are slated for the August market, which will be divided into five sections. As with the February edition, seminars on topics ranging from trend forecasting to the impacts of social media will be complimentary for registered attendees.
Notable new exhibitors: Diesel, Jerome C. Rousseau, Michael Lewis, Skechers

Aug. 22-24 Paris Hotel, Las Vegas

Michigan Shoe Travelers
Aug. 28-29 Embassy Suites Hotel, Livonia, Mich.

Premiere Classe
Sept. 3-6 Porte de Versailles, Paris
Sept. 30-OCT. 3 Jardin des Tuileries, Paris

Who’s Next?
Sept. 3-6 Porte de Versailles, Paris

Sept. 7-9 Düsseldorf
Exhibition Centre, Düsseldorf, Germany

The September market will have multiple brand additions in all show segments. Well-established labels such as Lurchi from Germany’s Salamander, Italy’s Lumberjack and Spain’s Desigual will be featured. Other popular labels such as United Nude, John Varvatos, Massimo Santini and Fonnesberg from Denmark will also be on display.
Notable new exhibitor: Adidas SLVR

Sept. 11-13 Feria de Madrid, Madrid

To strengthen the trade show’s fashion and trend appeal, Modacalzado will incorporate a series of new features: Spanish brands and design will be more heavily emphasized at the September edition of the show. The majority of companies from the March show have already reserved 85 percent of exhibition space.
Notable new exhibitors: Garvalín, Olimpo

Boston Shoe Travelers Association
Sept. 11-13 Radisson Hotel, Manchester, N.H.

Shoe Market of the Americas
Sept. 11-13 Fort Lauderdale Convention Center, Hilton Fort Lauderdale Marina Hotel, Fort Lauderdale, Fla.

As part of the September edition, SMOTA will leverage its new partnership with the Miami Free Zone for the first time. In conjunction with the foreign trade zone, seminars about doing business internationally and importing product into the U.S. duty free will be offererd to attendees. “We’re excited about this new relationship,” said executive director Beverlee Maier. “We’re going to incorporate the Miami Free Zone into future markets.”
Notable new exhibitors: Lisa for Donald J Pliner, Bettie Page, Ellie Shoes

The Children’s Great Event Shoe Show
Sept. 13-15 The Sheraton Meadowlands Hotel & Convention Center, East Rutherford, N.J.

Among the exhibitors showing collections for spring ’12 are DKNY, Frye, Skechers and Cole Haan Kids.

Sept. 18-21 Rho Fiera Fairgrounds, Milan

As one of the most prestigious events for mid- to high-end footwear, Micam will showcase the progress of Italian footwear and international design for spring ’12. The exhibition space spans more than 750,000 square feet and will feature in excess of 1,600 companies representing about 30 different countries.

Fashion Coterie/Sole Commerce
Sept. 18-20 Javits Convention Center, New York

Shoe designers and brands will once again show off their product assortment to an exclusive group of retailers as Sole Commerce continues its goal of providing access to nontraditional shoe buyers. High-end specialty boutiques and major retailers from across the nation will make up the majority of attendees. “These are high-end buyers not always found at straight-forward shoe shows, so it really helps our shoe designers expand their retailer base in a new and exciting way,” said Coleman McCartan, ENK communications director.

Premiere Vision/Mod’Amont
Sept. 20-22 Paris Nord Villepinte, Paris

Le Cuir a Paris
Sept. 20-22 Paris Nord Villepinte, Paris

The Metropolitan NY Footwear, Apparel & Accessories Marketplace
Sept. 26-27 New Jersey Convention & Expo Center

(Raritan Center), Edison, N.J.

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