NEW YORK — After more than two decades in the handbag business, The Sak Brand Group is expanding into shoes.
“We’ve been focused on the handbag category for a long time, and that business is really good right now,” said CEO Mark Talucci. “We’re in a position where we can take on more and invest more capital.”
The San Francisco-based company spent the last nine months building its three shoe collections: The Sak, Elliott Lucca and Sakroots. All the lines will be on display at this week’s FN Platform show in Las Vegas. “Conceptually, we knew what we wanted to do. We’re taking the DNA of our brand — the crochets, wovens and prints — and extending it to shoes,” Talucci said.
The company has tapped Titan Industries as its sourcing and production partner for the venture. (Design and sales are handled in-house.)
Titan CEO Joe Ouaknine said footwear is a natural fit for a brand that has such a defined style: “The shoes look so much like their successful bags. Everything is coordinated.”
The Sak line — which uses wood and cork on styles that include boat shoes, wedges, ballet flats and sandals — will be aimed at department stores such as Macy’s and Dillard’s. The Elliott Lucca line is more upscale and dressy, with heels, loafers, ballet flats, sandals and wedges featuring woven and braided details. It will debut at Nordstrom and HSN. The colorful, whimsical Sakroots will target Macy’s, Dillard’s and Lord & Taylor, among others.