Retail Guide: Men’s Shopping List

New York
Sean Patrick Ryan, owner
Store count: 1 (1,400 sq. ft.); est. 2010

Hunting for: “Our focus will be on building a larger boot department, including leather boots, because I had lots of requests for them this year.”
Buying strategy: “I’m buying a bit narrower but with a deeper size inventory. I am going to try to identify the key pieces better this time around and have better inventory.”
Can’t keep in stock: “Tretorn’s Skerry boots and almost anything from Puma flies out the door.”
Best price point: $68 for Tretorns
Hottest new brands: PF Flyers, Gola, Pony
Fall ’11 trend you’re betting on: “The all-weather boot.”
Fall trend you’re skipping: “I am steering clear of anything too urban-inspired.”
Mood at retail: “Spring and summer will be busier because I’m in a neighborhood store so traffic will be up.”
What you’re doing to spark sales: “We have a great Facebook page and a huge customer list, so I’ll send out Facebook deals.”

Stanley Korshak
Greg Ranallo, men’s buyer,
Store count: 1 (65,000 sq. ft.); est. 1986

What are you doing to set your store apart?
“We continue to [bring in] unique items our clients can’t readily find at other local retailers. We also host trunk shows every season with our collections that allow customers to create their own custom shoes.”

Palo Alto, Calif.
Shilpa Naik, director of merchandising
Est. 2008

Hunting for: “We’re seeking to expand our dressier selection, and we’ll definitely look into some silhouettes like workboots, oxfords and wingtips. We want to find styles with dressier uppers but vulcanized outsoles.”
Buying strategy: “We’ll buy more, but our goal is to buy deeper, with more quality over quantity, and focus on bringing in new brands while keeping the assortment edited.”
Can’t keep in stock: Zuriick canvas slip-ons and high-tops from Heyday
Best price point: “About $100 is our sweet spot.”
Hottest new brands: “We’re bringing in Clae, which has great prices and versatile styles. We’re also hoping to get Volta from Spain this fall.”
Fall ’11 trend you’re betting on: “Work boots are still going to be big. I’ve seen moccasin- and boat-shoe-inspired versions, so those might be the fresh takes.”
Fall trend you’re skipping: “Pop colors. We tend to sell more of the muted neutrals.”
Mood at retail: “Still really strong.”
What you’re doing to spark sales: “A lot of ongoing promotions that involve social media, such as live buyer chats.”

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