While the lockout continues to put a hold on the NBA season, Reebok is still moving forward with new basketball launches.
The athletic brand unveiled the Zig Encore at Foot Locker’s New York flagship on Wednesday.
It’s the first signature shoe for endorsee John Wall of the Washington Wizards. The launch includes a corresponding “J. Wall” apparel collection, as well as an ad campaign featuring the 21-year-old NBA player and Reebok creative director Swizz Beatz.
“Three years ago, I was still in high school, so to be able to have my name on shoes and clothes has really been a dream come true for me,” said Wall, who is using his time off during the lockout to take online classes and pursue a business-management degree.