Readers’ Choice: Industry Action Plans

The footwear industry has grown increasingly more complex, and in 2011, companies had to up their game, thanks to a flurry of acquisitions activity, new cutting-edge marketing initiatives and international expansion into emerging — and not so emerging — markets. 

WHAT WAS THE MOST SIGNIFICANT DEAL OF 2011?
54%  VF Corp. & Timberland
16%  Labelux & Jimmy Choo
14%  Steve Madden & Topline
12%  Jones Group & Kurt Geiger
4%  Other

WHAT COUNTRY HAS THE MOST CONSUMER POTENTIAL?
55% said China

WHICH MARKETING TACTICS DID YOU USE THIS YEAR?
21%  Social networking
14%  Blogger outreach
13%  Print advertisements
12%  Product placement
11%  Event sponsorships
6%  Mobile phone apps
5%  Athlete/celeb endorsements
5%  Deal-of-the-day websites
5%  TV commercials
4%  iPad apps
3%  Pop-up shops
1%  Other

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