New Balance Signs Kevin Youkilis

Boston-based New Balance announced Wednesday it has signed hometown third baseman Kevin Youkilis to a multi-year endorsement deal.

New Balance will be the Red Sox player’s official on-field footwear brand, as well as provide shoes and apparel outside of the game. This season, Youkilis will wear a special makeup of the New Balance 1103 baseball spike.

The athletic company also will sponsor Youkilis’ charity, Youk’s Kids, which supports existing community-based children’s charities and medical research programs in New England. And New Balance will support a new Athletes for Heroes program, providing financial support for children who have lost a parent or have a parent who has been severely injured in military service.

“We are thrilled to partner with Kevin, an all-star athlete with great personal integrity, who has enthusiasm and a passion for making a difference in the lives of children,” said Mark Cavanaugh, GM of sports marketing at New Balance. “New Balance admires and shares his commitment to our local communities, and we look forward to supporting him on the diamond and through the Youk’s Kids events.”

New Balance signed Youkilis’ teammate, Dustin Pedroia, to a multi-year contract last year.

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