K-Swiss is adding some muscle to its stable of athlete ambassadors.
Mixed martial arts fighter Jon “Bones” Jones signed a multiyear endorsement deal with the California-based sports company to promote its fitness category and Form Athletics, a K-Swiss subsidiary.
As part of the deal, Jones will collaborate with K-Swiss on a signature Tubes training shoe and Form Athletics will release a Jon Jones signature collection of apparel.
“[Jones’] input will be valuable in developing new footwear, and his notoriety in his sport and great personality will fit well with the K-Swiss athlete roster,” K-Swiss EVP David Nichols said in a written statement.
Jones joins fellow MMA fighter Urijah Faber and NFL players Jeremy Shockey of the New Orleans Saints and Patrick Willis of the San Francisco 49ers at K-Swiss.