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Milestone: Tracing 25 Years at Sportie LA

late-1985
• First store opens at 7753 Melrose Ave. in West Hollywood.

 

1994
• Owners take over more storefronts in same building, mainly using them as warehouse space.

 

1995
• Storage space is converted into an apparel store, which later moves to 7751 Melrose Ave.

1997
• Second footwear store debuts at 7454 Melrose Ave.

 

2002
• Company is immortalized in the 60th anniversary issue of “Archie” comics.

 

2004
• New location opens in the San Fernando Valley, at 14510 Ventura Blvd. in Sherman Oaks, Calif.

 

• Footwear News names Sportie LA “Independent Retailer of the Year.”

 

• Sportiela.com launches.

 

• Shop showcased on VH1 as Missy Elliot’s favorite shoe store, on “The Fabulous Life of Missy Elliot.”

 

• Retailer introduces branded Mini Cooper for same-day deliveries in Los Angeles.

 

2005
• Original store expands by 2,000 square feet with the addition of The Vault.

 

• Enrique Iglesias makes an appearance on Oprah wearing a Sportie LA hat.

 

2007
• Sportie LA Media division launches.

 

2008
• Warehouse is centralized in a single location.

 

• Company partners with ACI International to relaunch LA Gear brand.

 

2009
• Shop-in-shop at apparel retailer Live! opens.

 

• San Diego store debuts in the city’s downtown Gaslamp quarter.

 

• Rapper Ice-T spends a day working in the store as part of the hidden-camera TV show “I Get That a Lot.”

2010
• Sportie LA Kids store opens.

 

• “Bachelor” Jason Mesnick and his groomsmen are supplied with Nike Retro Air Jordans for wedding to Molly Malaney.

 

• Apparel store reopens in new location.

 

2011
• Company celebrates 25th anniversary.

 

• Online magazine launches at Sportielab.com

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