Milestone: Tracing 25 Years at Sportie LA

• First store opens at 7753 Melrose Ave. in West Hollywood.


• Owners take over more storefronts in same building, mainly using them as warehouse space.


• Storage space is converted into an apparel store, which later moves to 7751 Melrose Ave.

• Second footwear store debuts at 7454 Melrose Ave.


• Company is immortalized in the 60th anniversary issue of “Archie” comics.


• New location opens in the San Fernando Valley, at 14510 Ventura Blvd. in Sherman Oaks, Calif.


• Footwear News names Sportie LA “Independent Retailer of the Year.”


• Sportiela.com launches.


• Shop showcased on VH1 as Missy Elliot’s favorite shoe store, on “The Fabulous Life of Missy Elliot.”


• Retailer introduces branded Mini Cooper for same-day deliveries in Los Angeles.


• Original store expands by 2,000 square feet with the addition of The Vault.


• Enrique Iglesias makes an appearance on Oprah wearing a Sportie LA hat.


• Sportie LA Media division launches.


• Warehouse is centralized in a single location.


• Company partners with ACI International to relaunch LA Gear brand.


• Shop-in-shop at apparel retailer Live! opens.


• San Diego store debuts in the city’s downtown Gaslamp quarter.


• Rapper Ice-T spends a day working in the store as part of the hidden-camera TV show “I Get That a Lot.”

• Sportie LA Kids store opens.


• “Bachelor” Jason Mesnick and his groomsmen are supplied with Nike Retro Air Jordans for wedding to Molly Malaney.


• Apparel store reopens in new location.


• Company celebrates 25th anniversary.


• Online magazine launches at Sportielab.com

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