Milestone: Tracing 25 Years at Sportie LA

• First store opens at 7753 Melrose Ave. in West Hollywood.


• Owners take over more storefronts in same building, mainly using them as warehouse space.


• Storage space is converted into an apparel store, which later moves to 7751 Melrose Ave.

• Second footwear store debuts at 7454 Melrose Ave.


• Company is immortalized in the 60th anniversary issue of “Archie” comics.


• New location opens in the San Fernando Valley, at 14510 Ventura Blvd. in Sherman Oaks, Calif.


• Footwear News names Sportie LA “Independent Retailer of the Year.”


• Sportiela.com launches.


• Shop showcased on VH1 as Missy Elliot’s favorite shoe store, on “The Fabulous Life of Missy Elliot.”


• Retailer introduces branded Mini Cooper for same-day deliveries in Los Angeles.


• Original store expands by 2,000 square feet with the addition of The Vault.


• Enrique Iglesias makes an appearance on Oprah wearing a Sportie LA hat.


• Sportie LA Media division launches.


• Warehouse is centralized in a single location.


• Company partners with ACI International to relaunch LA Gear brand.


• Shop-in-shop at apparel retailer Live! opens.


• San Diego store debuts in the city’s downtown Gaslamp quarter.


• Rapper Ice-T spends a day working in the store as part of the hidden-camera TV show “I Get That a Lot.”

• Sportie LA Kids store opens.


• “Bachelor” Jason Mesnick and his groomsmen are supplied with Nike Retro Air Jordans for wedding to Molly Malaney.


• Apparel store reopens in new location.


• Company celebrates 25th anniversary.


• Online magazine launches at Sportielab.com

joor Sponsored By JOOR

JOOR Preps Digital Passport for the Hybrid Trade Show Era

JOOR Passport incorporates elements from the virtual trade show experience into returning in-person events.
Learn More

Access exclusive content