Italian footwear company Manas has signed a three-year licensing agreement for the design, production and worldwide distribution of the Coccinelle shoe line.
“Coccinelle is a very important and established made-in-Italy brand,” said Manas CEO Cleto Sagripanti. “We are happy to start this collaboration, which will surely become a source of success for both companies. It will also bring additional value to the made-in-Italy footwear industry, which Manas promotes across the world.”
Coccinelle is hoping the new deal will help its footwear business grow from 3 percent of total sales to 7 or 8 percent within three years.