In the Navy
GoldToeMoretz is making it easier for men to get dressed in the morning with the launch of the Gold Toe Premiere True Blue Color ID Navy Identifier collection for spring ’12. The four new styles use a blue (pictured below) or gray identification thread to help men see the difference between a black- or a navy-colored sock. The variety of looks, including the Adams Rib in cotton, nylon and spandex, and the Carlisle in nylon and spandex, all feature hand-linked toes and a moisture management function. The styles retail for $9 for crew and $10 for over-the-calf, and can be found at department stores and at Goldtoe.com.
For its latest offering, Dansko is combining three materials in one. The brand is introducing a collection of socks made with a cotton, polyester and spandex blend, meant to provide a lighter feel. The socks also feature a pointelle pattern with open-weave stitching for warm weather. Colors for the seven styles range from sea-inspired shades such as aqua and coral to the basic black, white and nude. The looks were produced in China and Korea and sell for $11 to $13 at New Hampshire-based Hubert’s Family Outfitters; Inge’s Footwear in Walnut Creek, Calif.; and the Scrubs & Beyond chain, as well as at additional specialty boutiques.
Leg Resources has an answer to wet feet on rainy days. The brand introduced Welly Liners as an addition to the Betsey Johnson label. Available now for the fall and holiday season, the boot liners come in four styles, each made with a fleece material that comes in eight different colors. All styles are offered in calf and knee lengths to fit different boot heights. Prices range from $20 to $25, and the collection can be found at most Betsey Johnson boutiques, as well as on Zappos.com and Amazon.com.
Runners are picking up the pace with Puma’s Run Fast line of socks. The collection is designed to alleviate tension on the bottom of the foot and in the Achilles tendon, thanks to a cushioned heel and toe. The styles use microfiber and nylon and have a moisture-wicking feature for ventilation. The line, which was produced by United Legwear Co. and will ship in January, will be available for $18 for a two-pair pack at Puma locations and on Puma.com.
Hanes is taking things down a notch with the introduction of Ultra Sheer Toeless hosiery. The line is available in four colors — bisque, buff, natural and cocoa — and comes in five different sizes. Each style features run-resistant technology, as well as a wide waistband and flat seams, designed for comfort. The spring ’12 collection, which was produced in both the U.S. and El Salvador, will retail for $10 at select retailers and department stores such as Macy’s.
SmartWool socks are getting a makeover with the launch of PhD V2. The spring line represents a new take on the original PhD series, which launched in 2008, using revamped materials. The styles will feature a merino wool, nylon and spandex fiber, combined with varying levels of cushioning, such as ultra-light, light, medium and heavy. The collection will retail for $15 to $40 at a selection of outdoor retail locations, including REI, L.L. Bean and Backcountry.com.