Joya to Enter U.S. Market in 2012

Novascarpa Group LLC, which recently changed its name from Ryn USA, announced Monday that it will distribute wellness brand Joya in the States, starting in 2012.

Karl Müller Jr., son of the MBT inventor with the same name, founded Joya in 2007.

“We believe Joya is an ideal well-being product for the U.S. consumer and the most exciting, new, innovative footwear technology to enter the marketplace since 2003,” said Terry Stillman, CEO and VP of marketing at Novascarpa Group.

Novascarpa Group also distributes Chung Shi and Ryn footwear, and recently launched the Terox line.

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