Industry Support Drives Sellout for Two Ten Dinner

NEW YORK — With its annual gala just a few weeks away, Two Ten Footwear Foundation has sold out the event and is on track to crack the $2 million fundraising mark.

The gala, set for Nov. 30 at the Marriott Marquis in New York, has evolved into the “place to be” for the footwear industry, according to Patti Cohen, SVP of community and marketing for Two Ten. “As competitive as we are, we really are a collegial industry, and we’re coming together for a great cause.”

This year’s event will honor two members of the industry who have made significant contributions.

Peggy Kim Meill — who retired as president of Two Ten earlier this year — will receive the T. Kenyon Holly Award, the group’s highest honor for humanitarian achievement and philanthropic service.

Danny Schwartz, CEO of Schwartz & Benjamin Inc., will receive the A.A. Bloom Award for his years of dedication and service to Two Ten.

The gala, chaired by Wes Card, CEO of The Jones Group Inc., also will celebrate Two Ten’s function as a “virtuous circle.”

“I have long believed that the success of any business or industry is largely a function of its ability to create a virtuous circle,” Card said. “And by that I mean that every idea, person and action builds on what came before it in a continuous positive circle, where good begets good on a very powerful, human level.”

Separately, Two Ten’s Women in Footwear Industry Group has announced that it is creating a scholarship in Meill’s name.

Donations will go toward helping a young woman earn her college degree, and once total contributions reach $50,000, an endowment will be established to generate a scholarship for a single female student, renewable for up to four years, in perpetuity. (To contribute, visit Twoten.org.)

Last year, Two Ten awarded $1.65 million in financial assistance while serving 1,300 families in need.

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