NEW YORK — Tommy Hilfiger has found a new partner to fuel its shoe business.
The brand last week inked a licensing deal with Marc Fisher Footwear for men’s and women’s shoes, set to bow for spring ’12.
The five-year agreement, which has an option for renewal, is meant to “take the [brand’s shoe] business to the next level” with both broader styles and distribution, said Anne Marino, global EVP of licensing at Tommy Hilfiger.
“Our footwear has been produced in-house in Europe for the last two years, [but] we’re not servicing our customers at Macy’s and our retail stores to the level they could be serviced today,” Marino told Footwear News.
To that end, the new collections will feature a much broader range of styles and be targeted to men and women ages 20 to 45. The lines will be distributed in the U.S. and Canada at better department stores and specialty shops, in Tommy Hilfiger’s branded retail locations and on Tommy.com, beginning next spring.
“Tommy Hilfiger is in a new phase of its life and we’re going to add to that excitement by giving them great footwear at great prices,” said Susan Itzkowitz, president of Marc Fisher Footwear. “We’re very excited to take the DNA of Tommy Hilfiger and translate it into shoes.”
The new venture, set to be introduced at the FFANY trade show in August, will be a full lifestyle collection, with everything from flip-flops and sneakers to boat shoes and sandals, said Itzkowitz. Women’s looks will retail for $29 to $89, while the men’s styles will range from $29 to $99.
Itzkowitz declined to reveal how large the Tommy Hilfiger business could be for Marc Fisher, but said the deal “rounds out our portfolio [because] it’s a brand that doesn’t conflict with anything else [we have].”
The firm’s brand mix also includes Marc Fisher, Sigerson Morrison, Ivanka Trump and Guess.
Tommy Hilfiger makes up a little more than half of parent company Phillips-Van Heusen Corp.’s business, contributing $701.3 million in overall sales and $11.9 million in royalty revenue for a total revenue of $1.37 billion in the first quarter ended May 1, 2011.
“We recognize [footwear] is a category that resonates with the customers. … The category continues to both be very resilient and see growth,” said Marino.