Havaianas has increased its sales team and brought it in-house.
After a 12-year distribution deal with Style West, Havaianas now has its sales department in its New York corporate office.
The change is part of a long-term global plan, said Afonso Sugiyama, president of Havaianas USA, in a written statement. In fact, recent global collaborations include partnerships with Michael Bastian and Missoni. The brand also launch a closed-toe collection for spring ’11.
“Direct management of all channels allows a more controlled distribution of those new products,” said Sugiyama.
He added, centralizing distribution will promote sustainable growth for Havaianas business and for its retail partners.
