First Look at Aquazzura

Edgardo Osorio may have a background in luxury footwear, but the designer knows that quality shoes don’t have to cost $1,000.

With more than 10 years of experience designing footwear for such brands as Salvatore Ferragamo and Roberto Cavalli, Osorio is setting out on his own with the spring ’12 launch of Aquazzura. The mid-tier collection offers creative takes on classic styles with a focus on detail and quality, all while staying in the $250-to-$500 price range.

“I wanted a return to something more simple,” said the Colombian-born designer. “I wanted to make a shoe that women could wear — not a sculpture.”

The 30-style Aquazzura line uses combinations of baby calf, suede, patent leather and snakeskin, among other materials. And rubberized finishes on the heels give the shoes a sense of practicality.

The Florence, Italy-based brand is made in Asia from Italian materials. As a result, Osorio has a price point he believes will resonate with contemporary shoppers.

“Where the world is right now, it can sometimes feel embarrassing to go out and buy $2,000 shoes when there are other things that may be priorities,” he said. “Even the high-end customer wants to find something that is a reasonable price.”

The Designer
Edgardo Osorio studied at Central Saint Martins College and the London College of Fashion. He was most recently head shoe designer for Roberto Cavalli and continues to consult with other fashion houses. His shoe collaboration with Daniela Helayel for Issa will debut at London Fashion Week.

The Inspiration

The idea for Aquazurra came from Osorio’s love of the Mediterranean. “Aquazzura is my ode to Florence and Capri [above], and something with a freshness to it,” said Osorio. He plans to build a lifestyle brand around the modern Italian dolce vita style.

The Pitch

Osorio is targeting high-end department stores globally and online shops such as Net-a-porter.com and Shopbop.com.

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