Ferragamo Fetes New Line

Salvatore Ferragamo called in the athletes to help celebrate the launch of Tramezza Special Edition on Tuesday.

New York Giants player Victor Cruz hosted the event for the luxe label, which teamed with GQ magazine to offer a first look at Tramezza Special Edition. A percentage of the evening sales benefited The Society of Memorial Sloan-Kettering Cancer Center’s 2011 Annual Appeal for Prostate Cancer Research.

“I’m a big fan of shoes,” said Cruz, “mostly athletic brands like Nike. I have my own closet for shoes. It’s a little outrageous. When it comes time to put it all together, it’s literally the last thing I pick out because I have so many.”

Cruz, who was wearing Ferragamo from head to toe, sported the new line for the evening. Special Edition consists of seven handmade styles in natural hand-stained and hand-finished full-grain alligator and calfskin. Each pair takes more than three weeks to make and is now available in four different colors at the brand’s flagship stores and directly operated boutiques worldwide. Price points for the new line range from $1,750 to $2,050 for calf, with alligator retailing for $8,950.

“These shoes are truly, truly handmade,” said Vincent Ottomanelli, president of Ferragamo USA. “This is exactly how shoes are made. We are going back to our roots through craftsmanship.”

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