Exec Moves: Under Armour, Rocket Dog & More

Two Times

Under Armour has made a few executive changes.

The Baltimore-based company announced Monday that Mark Dowley has been named EVP of global brand and president of international, effective Feb. 1. Kip Fulks was promoted to EVP of product.

Dowley has experience in global marketing, having most recently worked as CEO of William Morris Endeavor Marketing. As EVP, he will oversee brand and sports marketing, consumer insights and strategy, and as president of international he will be responsible for the international businesses

Fulks has been with Under Armour since it was founded in 1996. He has served as SVP of sourcing, quality assurance and product development and was most recently SVP of outdoor and innovation for the brand. In his new role, he will oversee apparel, footwear, accessories, innovation and outdoor.

“We are committed to driving global awareness, best in class product and innovation for the Under Armour brand,” said Kevin Plank, founder and CEO of Under Armour, in a statement. “Mark and Kip will play key roles in helping to achieve our brand vision to be the world’s No. 1 performance athletic brand.”

Peter Mahrer, president and managing director of Under Armour Europe, has left the company.

Good Hire

Sock brand Goodhew has brought on hosiery designer Mercedes Marchand.

After eight years at SmartWool, Marchand is now VP of design and merchandising for the Chattanooga, Tenn.-based Goodhew.

Goodhew co-founder Jim Markley said he worked with Marchand previously at SmartWool, where he was VP of sales for 12 years. “My business partner, Thomas Lee, and I have known Mercedes for many years, and we’ve always been a good team,” he said in a statement. “Combining our strengths is truly an incredible opportunity to further advance the Goodhew brand.”
Marchand has also worked for Polo Ralph Lauren, Hot Sox, Giorgio Armani, Benetton and Banana Republic.
“My goal at Goodhew is to merge my experience and passion to help grow an exceptional brand and develop exceptional products that make a difference in everyday life and the bigger community,” said Marchand.

Rocket Man

Dennis O’Keefe joined Hayward, Calif.-based Rocket Dog as SVP of sales on Monday.

A former Nina Footwear executive, O’Keefe will be manage the Rocket Dog sales team, as well as work on forecasting, planning and product development. He will also participate with the senior management strategic team.

“Dennis brings a unique and important combination of skills that will continue to enhance and strengthen the Rocket Dog organization…,” said Cathy Taylor, CEO of the company. “He will be a tremendous asset to the sales and executive teams and instrumental in working with our customer base and internal organization to effectively grow and manage our brand.”

New Directions

Novascarpa Group, formerly Ryn USA, has appointed Rory Mitchell to national sales director.

The Boise, Idaho-based company said Mitchell previously worked for MBT, tripling wholesale sales there in less than three years. He has also held management positions at Cogent Footwear, Asgi Footwear, Cole Haan footwear, Geier Wally and Nordstrom among others and at one time owned a high-end retail store in Sun Valley, Idaho.

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