Crocs Inc. is going from the boathouse to the putting green.
The Niwot, Colo.-based firm today announced a new golf line designed in partnership with top golf instructor Hank Haney, the one-time swing coach to former World No. 1 golfer Tiger Woods.
The Crocs Golf with Hank Haney collection will launch in the spring of 2012 and feature four styles for both men and women that can be worn both on and off the course.
The line aims to marry comfort with technical engineering for the casual golfer, and the shoes feature the firm’s trademarked Croslite material midsoles that provide form-to-foot cushioning, as well as water-resistant leather uppers.
“I spend a lot of time in and around the golf course so functionality and comfort are extremely important to me,” said Haney in a statement. “Crocs listened to my input and suggestions. From the range to the clubhouse, the collection features a variety of styles for both men and women.”
The styles are priced between $79.99 and $99.99, and include an adjustable-strap sandal.
Calling the golf collection a natural brand extension for Crocs, Dale Bathum, SVP of product development for Crocs said: “The launch of this new line continues to showcase the depth and breadth of our styles. Currently, we offer more than 250 styles of Crocs shoes, ranging from the original clog-style shoe to wedges, flats, boots and, now golf shoes.”
Crocs first toyed with a golf line in 2007 when it bought Bite Footwear, a sports and performance shoe manufacturer, for $1.75 million in cash, Crocs CEO John McCarvel told Footwear News.
“We’re reintroducing Crocs Golf now to build relevant, fun, casual and lightweight golf shoes different from the leather ones that are usually heavy and can’t get wet,” he said. “With the resurgence of the Crocs brand, you’ll see more apparel and accessories coming from licensing partners in 2012.”