Auri Inc. now has the license for Robert Graham men’s footwear, launching for fall ’12.
The Laguna Beach, Calif.-based footwear company will design, develop, produce and market shoes for the American brand.
The debut collection will include sport, dress and casual styles made of Italian suede and leathers and featuring contrast stitching and hand-burnished treatments.
Auri has added a sales representative to cover the new area (and also oversee the eastern part of the U.S. for Auri Footwear). Paul McEnaney, based in New York, is tasked with expanding Auri’s presence with key accounts throughout the East Coast, including premium men’s stores and department stores.
“I am excited to have Paul on board to accelerate and expand our sales efforts on the East Coast,” said Ori Rosenbaum, CEO of Auri. “His addition will allow us to have a focused and concerted sales effort in these important markets, especially with the recent grant of the Robert Graham license. We look forward to significant growth on top of the positive momentum we have entering the fall selling season.”