Workboot Buzz: OrthoLite, Dan Post, Rocky & More

Safety Zone
OrthoLite Inc., a supplier of open-cell foam insoles, is increasing the safety factor of work footwear with the launch of OrthoLite ESD. The insoles, designed for use in the production stage, offer static dissipating properties for workers who handle static-sensitive devices in labs and warehouses. The Amherst, Mass.-based company has incorporated its signature breathability, moisture transport and patented anti-microbial formulation features. Available for immediate delivery, the insoles can be added to a range of footwear styles.

Women’s Work
Clarksville, Tenn.’s Dan Post Boot Co. is targeting the women’s work force this fall with the Annie Comfort Flex Series, a line of lightweight casuals that meet the American Society for Testing and Materials’ workplace requirements for safety toes and adhere to Electrostatic Discharge standards. Included in the mix are a 6-inch laceup, low-cut hiker and closed-back clogs. Retailing for $115 to $130, the line will deliver in September.

True Value
Rocky Brands Inc. of Nelsonville, Ohio, is branching out with new collections under its Rocky and Georgia labels. Rocky is introducing a series of comfort casuals (below) under the Rock Casual name, aimed at core rugged, work and Western consumers. The line kicks off with two outdoor-influenced slip-on styles, both featuring the brand’s new contoured TravelStep EVA footbed and flexible unit bottoms. Retailing for $90 to $100, the shoes are available for immediate delivery. From Georgia Boot, the Built by Georgia collection is a value-driven line of classic work looks retailing for $50 to $100. According to Chris Lorenzo, marketing manager, that price point gives Georgia an opportunity to reach a broader range of consumers. The line includes men’s 6-inch and 8-inch boots, pull-on styles, oxfords and loggers, as well as duty shoes, with most styles available with safety toes. The collection hits shelves in August.

Comfort Factor

Wolverine is ready to outfit the service industry for the first time this fall in men’s and women’s casuals with slip-resistant outsoles. The debut line features the Rockford, Mich.-based brand’s Individual Comfort System, a dial technology in the shoe’s midsole that allows the wearer to control four comfort levels of cushioning, energy return and support. The collection is available in clogs, slip-ons and laceups in white (at left) and black. It retails for $75 to $85, with delivery set for November. Separately, Wolverine is launching the 3/4 All Weather Welt series of workboots that combine a 3/4 welt construction with an athletic fit for enhanced flexibility. The series also features optional composite toes and Wolverine’s MultiShox comfort system, designed with individual compression pads that absorb shock and return energy. The two-boot collection retails for $145 to $165, with delivery slated for November.

Support Group
For workers who need added support on the job, Cat Footwear of Rockford, Mich., is introducing Flexion workboots, designed to support the natural movements of the feet and body. The boots feature a contoured last that cradles the heel, allowing the natural fatty pads on the bottom of the foot to adequately support impact. Medial posting in the contoured midsole helps promote stability and prevent pronation. Outsole grooves positioned in front of and behind the metatarsals provide added flexibility. The line features five styles, including basic 6-inch construction boots and 8-inch waterproof and insulated looks. Retailing from $110 to $140, the collection will deliver in June.

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