What They Are Wearing at the Bull Riders Invitational

The Big Apple took on some big Texas attitude over the weekend, when the Professional Bull Riders charged into town for the 2010 Built Ford Tough Series at Madison Square Garden. This year, western and equestrian bootmaker Ariat International signed on as the official boot sponsor of the BFTS, where event winners were awarded a pair of Ariat boots. In attendance were urban cowboys dressed for the part in classic western boots in rugged oiled leathers and exotics and core looks dressed up with plenty of hardware. The ladies were also up for the boot challenge in fashionable western attire and core harness styles.

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