Toms Debuts Kids’ Line for Neiman

Toms Shoes has launched a special kids’ collection exclusively with Neiman Marcus.

Available in youth and toddler sizes, the line features an array of slip-on styles in fun, fashion-forward fabrics and prints, such as camouflage, madras and glitter. The shoes, which retail from $44 to $60, come tucked in a customized Neiman Marcus shoe bag.

“Neiman Marcus has been a great partner to Toms Shoes [on our men’s and women’s lines],” said Blake Mycoskie, founder of the brand. “We are thrilled to expand our collaboration [with them].”

To celebrate the launch, Toms and Neiman Marcus will host an in-store event on Feb. 26 at the retailer’s Fashion Island location in Newport Beach, Calif. As part of its ongoing support of the Haiti earthquake relief efforts, Toms will donate a new pair of shoes to a child in Haiti for every pair of Toms shoes sold that day at the store. Mycoskie also will be on hand at the event to meet with customers and spread Toms’ giving message.

“Supporting the community and helping others has been a long-held commitment of our company,” said Karen Katz, president and CEO of Neiman Marcus Stores. “We are honored to participate in Toms’ one-for-one movement to give shoes to the children of Haiti.”

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