Study: Athletic Footwear Prices Increased in 2009

Preliminary data from the National Sporting Goods Association showed that the average national price point for athletic footwear rose 3 percent in 2009 to $45.04, compared to $43.71 in 2008.

The NSGA also found that on average, male consumers spent more on athletic shoes than females in 2009. The highest paid price point by a male age group was $59.42 compared to $50.91 spent by females in the age group 65 and older.  On average, males paid $46.39, versus $45.16 in 2008, and the female segment paid $44.02, versus $42.75 the previous year.

The highest spending age groups were 14- to 17-year-olds, paying an average of $54.66 for a pair of athletic shoes. Closely behind were 18- to 24-year-olds, who spent an average of $53.72, with 25- to 34-year-olds spending an average of $53.59.

Athletic footwear pricing information comes from the upcoming NSGA report “The Sporting Goods Market in 2010.” Scheduled to publish in the late spring, the report is based on a consumer study of 100,000 U.S. households and summarized 2009 retail sales totals for 22 types of athletic footwear as well as products in more than 20 sports categories.

The average price had risen 1.6 percent to $43.71 in 2008 versus $43.03 in 2007, according to the company.

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