Skechers USA Inc. revealed its plans Thursday to launch Skechers-branded retail stores throughout Ireland later this year.
Under a licensing deal with footwear retailer Shuz 4 U Ltd., the Manhattan Beach, Calif.-based company will open the first two shops (for men, women and kids) in Dublin and Cork by the end of 2010. Additional stores are planned over the next five years.
“Our 10 branded Skechers stores in the United Kingdom give us a highly effective means to reach consumers,” said Michael Greenberg, president of Skechers, in a written statement. “This licensing partnership with Shuz 4 U allows us to leverage strong European Skechers brand recognition into an expansion of our retail foothold and build on the strong wholesale business we currently have in Ireland and the U.K.”
This year, Skechers has also signed licensing deals to make backpacks and leather accessories. The company currently has 380 owned, franchised or licensed branded stores in 41 countries.