Shop Talk:, Pretty Ballerinas, Ripe

Off to a Good Start has launched a new section called Eco Shop, which is devoted to selling both environmentally friendly and socially conscious products. The shop features footwear from labels including All Black, The People’s Shoe, Keep and Rubber Duck.

The move, said CEO Jon Farhner, was a natural extension for the brand. “It was important for Moxsie to open the ‘cyber door’ to the Eco Shop because independent fashion designers have historically been extremely passionate about environmental and humanitarian causes,” said Farhner. “In our merchandise category and to many of our shoppers, living green is the only life they know.”

And the numbers, said Farhner, speak for themselves. “Our 2009 data has shown that the designers who make products from environmentally friendly or sustainable materials [drive] sales momentum.”

Pretty Ballerinas
Since the Pretty Ballerinas store opened on New York’s Upper East Side late last year, the store has exceeded company expectations.

“We’re totally shocked. We thought it would be a very quiet opening in December, but we have been running at three times our sales targets and are already looking for other locations,” said company founder and President David Bell.

The store has been attracting a lot of locals and those looking for a small boutique experience, as the shop can only fit a handful of people at a time. Animal-print flats have been among the best sellers, said Bell. “The animal prints have been crazy. We thought they would be quite popular, but we’ve stocked once already and have another shipment on the way.”

Ripe for Online
Ripe, the women’s shoe boutique on New York’s Upper East Side, bowed a new Website earlier this month, now featuring a blog run by store owner Asi Agajan.

The daily posts highlight store news and special styles from brands including Badgley Mischka and Sam Edelman.

“We’re not quite ready for e-commerce, but I still wanted to have some type of presence online and something that was not expensive to maintain,” said Agajan. “This is a great way to get online and keep in touch with customers and still offer people a way of ordering.”

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