Rockport Expands Into Germany

The Rockport Co. is partnering with German footwear retailer Goertz for the spring debut of Rockport shop-in-shops.

The initiative will kick off with four shops in Hamburg, one in Hanover, and a selection of styles sold through the retailer’s Website, Goertz.de. Eight additional shop-in-shops and two Rockport concept stores will follow in the fall. The two companies will jointly operate the new business.

The move represents Rockport’s return to the German market after a six-year hiatus. According to CEO Michael Rupp, the Canton, Mass.-based company began expanding its presence outside the U.S. in 1997 and continues to invest in building an international presence. “Europe is a large and important market for us,” he said in a statement. “By entering Germany, we’ll gain new widespread brand exposure in Europe’s largest economy working through a respected partner in Goertz.”

Goertz currently oversees more than 220 freestanding stores in Germany.

To maintain Rockport’s identity, both the shop-in-shops and concept stores will reflect the brand’s new global design concept, launched in 2009.

TOMS Sponsored By TOMS

Building Business to Improve Lives

TOMS discusses its approach to mental health awareness and female empowerment through impact initiatives in the footwear segment.
Learn More

Access exclusive content