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Online Clicks With Holiday Shoppers

Customers did a lot more online shopping this holiday season, according to marketing research company ComScore Inc.

The firm reported on Wednesday that e-commerce spending from Nov. 1 through Dec. 26 hit $30.81 billion, a 13 percent increase from the same time period in 2009.

Last-minute shoppers did their part to contribute to the numbers. Online sales for the final week before Christmas (Dec. 20-26) jumped 17 percent to $2.45 billion, from $2.1 billion the previous year.

“Online holiday spending has remained strong through Christmas, and we’ve already seen the season totals easily surpass the levels of the past few years to set a new record for spending at almost $31 billion,” ComScore Chairman Gian Fulgoni said in a written statement. He noted that the results surpassed prior expectations, as consumers overcame economic concerns such as high unemployment and housing prices.

On the list of fastest-growing product categories online, apparel and accessories came in 10th, with an 8 percent increase from last year. The big winners were computer hardware, which racked up 23 percent growth, thanks to the popularity of the iPad and other handheld devices; and books and magazines, which registered 22 percent growth.
 

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