Neiman Marcus’ third Last Call Studio outlet opens in Paramus, New Jersey today.
But don’t expect to see clearance items from the retailer’s full-line department stores.
Instead, covering the roughly 16,000-sq-ft space are on-trend items like military jackets, fur shawls, sequined holiday dresses and lots of boots and platform pumps, all starting at a 30 percent discount.
Brands sold there include Sam Edelman, L.A.M.B., Pour La Victoire, Charles Jourdan, Joie, Lafayette 148 and 7 For All Mankind.
“Everything in this store is directly purchased, which differs from our traditional [Last Call] outlet store where half of what you see there flows through from full-line stores,” Tom Lind, SVP and managing director for Last Call, told FN, which got a sneak peek of Last Call Studio on Thursday.
Neiman Marcus’ Last Call Studios and Last Call Clearance Centers differ not just by assortment mix, but also by location.
Last Call Studios are located in towns and stocked exclusively with direct purchase product, while Last Call Clearance Centers are primarily in outlet centers outside of major metropolitan areas and are stocked with merchandise from Neiman Marcus full-line stores, catalogs, and merchandise from Bergdorf Goodman, as well as directly purchased merchandise.
“[With Last Call Studios,] we wanted to open a smaller footprint. Two, we want to create a better aesthetic in terms of the shopping experience [without] lots of racks. Three, we want the customer to come back on a much more frequent basis,” added Lind.
Both outlet channels share one thing in common, though: A shared online presence at http://www.LastCall.com, where all in-store merchandise at Last Call Studio can be found.
The first Last Call Studio debuted in Dallas in April this year. The second one bowed in Rockville, Maryland, last Friday. Today’s opening is in Bergen Town Center, a 30-minute drive from midtown Manhattan.
The company did not reveal plans to open more in 2011.
“After the first year, we’ll evaluate how these stores have done [before] making a decision,” said Lind.