Naturalizer Enters Russia, Ukraine

Brown Shoe Co. announced Tuesday a partnership with MTB Group Ltd. to offer the Naturalizer brand in Russia and the Ukraine.

The deal allows MTB’s affiliate, Monarch Group, to wholesale the label and sell it in its 80 Monarch retail stores by late August. Additional standalone Naturalizer shops are planned for 2011.

“The introduction of Naturalizer footwear to Russia and the Ukraine is a major milestone in Brown Shoe’s initiative to reach a global audience with our portfolio of compelling, consumer-driven footwear brands,” Brown Shoe Chairman and CEO said Ron Fromm, in a written statement. “There is growing international demand for footwear that combines comfort and affordability, and we’re confident that Russian and Ukrainian women will respond well to Naturalizer’s combination of comfort and style.”

St. Louis-based Brown Shoe also recently disclosed expansion plans for Naturalizer in the U.K., Germany, Korea and Morocco.

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