Men’s Market Goes Strong At Bread & Butter

Newcomers to the Bread & Butter show, held July 7-9 in Berlin, said demand for upscale men’s shoes in Europe was on the rise.

“Europe is still very important in comparison to the sluggish domestic market, and there’s a lot of interest here in heritage U.S brands,” explained Ryan Keenan, head of international sales at Hermosa Beach-based Yuketen.

Japanese sneaker brand TST, designed by Seishi Tanaka was another first-timer at the show. “We are very successful in Italy and now want to expand into the rest of Europe,” said Richard Shackleton, sales manager at the brand’s London-based distributor Concrete Studio.

Scott Emerson, the London-based designer behind Narrative, unveiled his upscale 123-124 collection at the show for the first time. Sharing a stand with Officine Creative, whose owner is also a partner in 123-124, Emerson said the Goodyear-welted shoes are made from cordovan and individually dyed, a process that takes two weeks from start to finish. Despite the hefty $1,000 starting retail price, the collection, which debuted for fall ’10, has already been picked up for spring ’11 by Barneys New York, L’Eclaireur in Paris and Apartment in Berlin.

imbox Sponsored

Customer Experience, Revenue Stream and Sustainability Come Wrapped in an IMBOX

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream.
Learn More

Access exclusive content